Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

Latest stories Page 3

7 ways to build customer loyalty that lasts Article

7 ways to build customer loyalty that lasts

Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty

Strategies for increasing customer engagement Article

Strategies for increasing customer engagement

Key to customer loyalty is strategic customer engagement. We share for creating or evolving your strategy for how you interact with your customers

11 email etiquette tips for better customer emails Article

11 email etiquette tips for better customer emails

Make sure your message is well-received by your customers with these tips

What is digital engagement? A guide to digital customer engagement Article

What is digital engagement? A guide to digital customer engagement

Learn how a digital engagement strategy can help your business create better customer relationships and boost your bottom line

Customer retention: How to keep customers happy and reduce churn Article

Customer retention: How to keep customers happy and reduce churn

Find out how to craft a customer experience that can keep existing customers happy and reduce churn

What is conversational business? Article

What is conversational business?

Support, sales, and marketing benefit from messaging strategies that boost customer satisfaction, retention, and engagement

Customer satisfaction survey questions you should be asking Article

Customer satisfaction survey questions you should be asking

Feedback in business is crucial to growing and improving. It's beneficial to take a closer look at what's working and what isn't. But where do you start with Customer Satisfaction surveys?

Why (and how) small businesses should prioritize customer service White Paper

Why (and how) small businesses should prioritize customer service

You’ve heard all the unhelpful disparities a hundred times. While some of them are true— owning…

3 ways a marketing CRM helps you reach customers Article

3 ways a marketing CRM helps you reach customers

Let’s talk a little more about why and how CRMs are used in marketing. We’ll also explain the differences between a CRM and marketing automation software

Improve customer loyalty and retention by focusing on relationships Article

Improve customer loyalty and retention by focusing on relationships

In an ever-changing world, retaining customers and turning them into brand loyalists can help fuel your organization through the ups and downs

What is customer engagement? Article

What is customer engagement?

Master the art of customer engagement and you have taken a huge step in sustaining long-term relationships with your customers. Read on for best practices on customer engagement

Meeting the challenges of modern CX in financial services White Paper

Meeting the challenges of modern CX in financial services

Building positive, long-term customer relationships has always been important to business success, and the methods for…

Report: Simple solutions to the top CX challenges of 2020 White Paper

Report: Simple solutions to the top CX challenges of 2020

Delivering an excellent customer experience makes your business stand out and marks your overall success. Start…

Meeting the challenges of CX in modern manufacturing White Paper

Meeting the challenges of CX in modern manufacturing

Years ago, to succeed as a manufacturer, it was sufficient to make high-quality products and price…

Meeting the advanced challenges of modern retail CX White Paper

Meeting the advanced challenges of modern retail CX

The retail industry is undergoing a massive shift. Customers are demanding best-in-class digital and in-store experiences…

Send a message—breaking barriers between customers and brands Infographic

Send a message—breaking barriers between customers and brands

Customer-centric support fits around customers’ schedules and preferences, and it’s up to businesses to get the…

Customer relationship management: a guide Article

Customer relationship management: a guide

In this customer relationship management guide, Zendesk explains how CRM software can help build relationships with customers, boost engagement, and lead to better business outcomes

What is customer retention? 6 examples of strategies to retain customers Article

What is customer retention? 6 examples of strategies to retain customers

Businesses work hard to attract customers through a mix of marketing, social media, and brand strategies.…

Customer loyalty definition, statistics, and tips Article

Customer loyalty definition, statistics, and tips

The formula for customer loyalty is a mix of solid internal processes and a personalized, human touch.

6 tips for improving your business’s customer focus Article

6 tips for improving your business’s customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy