The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.
Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.
Opportunity management is the process of tracking sales opportunities as they move through the pipeline. Here’s everything you need to know before you start.
Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.
Understanding sales velocity enables your company to redefine its sales pipeline and process to increase lead conversion and revenue.
Sales volume refers to the number of units sold during a specific reporting period. Knowing how to calculate sales volume gives your company a strong grasp on product movement and potential shifts.
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Understanding your MQLs will help you get the most out of your marketing efforts.
A sales funnel is critical for understanding the path to purchase. Learn how it works and how to build one so you can increase conversions.