High-quality customer experience (CX) drives mission success, and the government sector is no exception. When government CX improves, customers engage, trust, and forgive; government operations run more smoothly and cost less; and people’s faith in the country rises. This Forrester Report outlines the three crucial steps that government CX professionals can take to jump-start their shift to becoming a more customer-centric organization.
Beginning a customer-centric culture transformation starts with understanding where your government department stands. In this report you’ll learn how to:
- Stop paying lip service to customer obsession
- Identify where siloed systems create roadblocks for CX leaders and teams
- Evangelize CX strategy beyond a singular team or person
Download the full report to understand how savvy government CX professionals are taking a systematic approach to improving customer service.