Sales
With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.
Customer acquisition cost (CAC): How to calculate and improve it
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Latest stories
Article Virtual selling: what success in virtual sales looks like
As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.
Article How to create a successful sales plan (+ a free template)
Build a strategic sales plan for your business to improve team communication and meet sales goals.
Article 16 cold calling scripts and what you can learn from them
Cold calling scripts are one of the most useful tools for connecting with prospects in a friendly, productive way. If nerves are high, follow these templates very closely at first.
Article What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
Article Personal selling 101: What it is and how to do it well
Use personal selling to discover what customers really want and need from your brand.
Article Gross sales vs. net sales: Key differences explained
Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.
Article A quick guide to enterprise sales (+ 4 tips to supercharge your strategy)
Get ready to take your enterprise sales to the next level.
Article Conversational marketing: Answering your 9 biggest questions
A Zendesk expert shares everything you need to know about using messaging and chatbots to generate leads and engage customers.